Product of the Year 2024

This award seeks to recognise the best products that we see coming to the market from the military business community. The product in question can come from any sector, but must represent excellence in both quality and innovation.

CLOSING DATE: 5pm-Wednesday 3rd July

Entry Criteria

The nominated product must be designed/produced by - either former UK Armed Forces service personnel, a military spouse/partner, OR currently a serving member of the UK Armed Forces , or currently part of our mentoring programme.
The nominated product can have been in circulation for any length of time.
The nominated product can be from any sector.

SUBMIT NOMINATION

Product of the Year 2024

Nomination Form Tips

Read the questions carefully. Make sure you answer them all with the information required.
Provide a narrative – not bullet points. However, remember that we are not looking for perfect written English. Above all, the Judges are assessing your passion, innovation and drive.
Remember, the Judges will be looking for information about the product and what makes it a possible winner.
Each question has a maximum word count. Consider and stick to what information is relevant to your answer, as the system will not allow you to go over the word count.
Please note, if you quit the browser before submitting your nomination, your work will not be saved.
Consider drafting your answers in Word (keep an eye on the word count), then complete the form using copy-and-paste. That way you can revisit your details before making your final submission.
If you are nominating someone/a product and you do not have the information to answer some of the questions then please leave the field blank. If necessary, we will contact the nominee to request the information.

Product of the Year 2024 Award nomination form

Name

Business Name(s)

Contact Telephone Number

Branch

Contact Address

Contact Email

Contact Mobile Number

Service Number (if applicable)

Service Length (if applicable)

Rank (if applicable)

Nominator Details (if applicable)

Name of Nominator

Nominator Contact Email

Nominator Contact Number

Relationship to Nominee

Please complete the following questions:

Nominee LinkedIn profile:

Business Name:

Is this business registered in the UK

When was the business established?

Annual Turnover:

Number of Employees:

Armed Forces Covenant Signatory?

Website:

X URL:

LinkedIn URL:

Registered Company Number:

Facebook URL:

Any other social media:

Elevator Pitch (what does your business do)

Where did the idea for the business come from?

Please provide a brief outline of the product. (100 word limit)

Where did the idea for the product come from? (100 word limit)

How was the requirement for the product identified? (150 word limit)

How/where is the product produced? (100 word limit)

Who is the target market for the product? How were they identified? (100 word limit)

What makes the product innovative? (100 word limit)

Does the product have any direct competition? What sets it apart? (150 word limit)

What’s the profit margin on the product? (50 word limit)

Where is the product sold? (100 word limit)

How many units of the product have been sold (in relation to its time on the market)? (50 word limit)

What do customers say about the product? (100 word limit)

What are the long-term (10 year) plans for the product? (100 word limit)

What impact has your product had on consumers/the consumer experience? (100 word limit)

Are you able to show us your product?

Is there anything you would like to add that you feel might be relevant to the application?

Thanks for your nomination!

Submit Product of the Year Nomination